August 15, 2023 – The prestigious Asia-Pacific Mobile Marketing Excellence Awards (Mob-Ex AWARDS) 2023 ceremony took place on August 11th in Singapore. TenMax, a leading advertising technology company, achieved significant recognition, securing the “Best Use of Display Advertising” gold and bronze awards, as well as the bronze award for “Best Insight-Driven Mobile Campaign.” These accolades highlight TenMax’s remarkable accomplishments in the field of advertising technology and underscore its leadership position in marketing and technological applications in the Asia-Pacific region.
Leveraging its proprietary “Contextual Intelligent Insight (CII)” technology and “Creative Management Platform,” TenMax played a pivotal role in assisting Audi Vietnam in targeting the high-end demographic. With the launch of Audi’s luxury car model A8L, TenMax employed its exclusive CII technology for potential audience analysis, precisely pinpointing the optimal context to reach the upscale customer base. Together with Audi Vietnam, TenMax secured both the “Best Use of Display Advertising” and “Best Insight-Driven Mobile Campaign” awards, showcasing the company’s innovative approach and contribution.
Additionally, TenMax supported Traveloka in revitalizing Vietnam’s tourism industry. Using its exclusive “Real-time Intention Signal Analysis“, TenMax accurately captured audience purchase intent and strategically placed relevant advertisements to drive conversion results. By upgrading the programmatic advertising delivery process through data insights and targeting techniques, TenMax created a highly personalized advertising experience. This campaign not only elevated Traveloka as a leading brand but also significantly contributed to the recovery and sustainable development of Vietnam’s post-pandemic travel industry. As a result, TenMax received the prestigious “Best Use of Display Advertising” gold award for this remarkable achievement.
With its self-developed digital advertising technology and creative advertising platform, TenMax has been recognized in the Vietnam MMA SMARTIES Business Impact Index as one of the “Top 50 Digital Marketing Solution Providers in the APAC” and one of the “Top 10 Outstanding Digital Marketing Solution Providers in Vietnam.” Adding to these achievements, TenMax has now garnered a gold and two bronze awards at the Asia-Pacific Mob-Ex AWARDS 2023. This success not only appreciates the high regard from the judging panel but also acknowledges the steadfast support of its clients. Looking forward, TenMax will continue to innovate with professional expertise and maintain its critical influence in the Asia-Pacific market.
Established in 2015, TenMax Ad Tech Lab is a subsidiary under the funP Innovation Group corporate umbrella, specializing in Real-Time Bidding (RTB) Advertising Technology. The company focuses on the research and development of Ad tech and Mar Tech solutions, skillfully combining data with marketing to generate value for clients. With its foundation in Taiwan and a global outlook, TenMax has expanded its services to markets such as Vietnam, Malaysia, Indonesia, and Hong Kong, striving to become a leading pioneer in digital marketing solutions in the Asia-Pacific region.