August 25, 2023 – The largest IT event in Indonesia, Metrodata Solution Day 2023, took place on August 23rd in Jakarta. The event brought together professionals from various industries to share their insights and experiences in data, technology, and innovation. During this event, TenMax, an advertising company specializing in data-driven solutions, partnered with global communication solutions leader Infobip to establish a strategic channel partnership. Together, they promoted Infobip’s comprehensive range of omni-channel marketing messaging channels, tools, and solutions to the Indonesian market. They also provided related local implementation and support services.
In today’s modern society, where information is abundant and the internet is widespread, consumer needs and behaviors are constantly changing. The new retail trend focuses on customer-centric approaches, offering seamless and consistent services through integration across multiple platforms. This approach provides precise consumer messaging through different channels, thereby enhancing exposure, engagement, and conversion opportunities. For Infobip, Indonesia is a crucial market, as their solutions are well-suited for the specific needs of small and medium-sized enterprises dominating the Indonesian market. The partnership between TenMax and Infobip will provide Indonesian businesses with an option to integrate Infobip’s technology and services, achieving more efficient marketing strategies and higher-quality customer interactions.
Jeremy Lin, the General Manager of TenMax Indonesia, stated, “Infobip’s solutions help lower the threshold for marketing automation, which we believe is vital for addressing customer retention challenges faced by Indonesian SMEs. These businesses often possess substantial customer lists but struggle to retain them due to a lack of appropriate tools. Infobip aligns perfectly with the Indonesian market, and we are thrilled about the opportunity to collaborate.”
As Taiwan’s first and only local company equipped with first-party data advertising platform technology, TenMax has a successful history of collaboration, including with Indonesia’s “all-in-one super app” Gojek. Leveraging Gojek’s first-party insights along with TenMax’s comprehensive digital advertising platform solutions and artificial intelligence technology, they launched the Gojek-exclusive digital advertising platform called GoGAN (Gojek Advertising Network). This venture effectively provided Gojek with an optimal digital marketing solution. TenMax also aims to bring forth more efficient and impactful professional technical services to the Indonesian market through its partnership with Infobip.
Established in 2015 as a subsidiary of the funP Group responsible for digital advertising technology development, TenMax specializes in Ad tech and Mar Tech product and solution research and development. Focused on merging data and marketing to create value for clients, TenMax is based in Taiwan and has expanded its services to markets including Vietnam, Malaysia, Indonesia, and Hong Kong. The company is dedicated to becoming a leading digital marketing solution pioneer in the Asia-Pacific region. For more information, please visit the TenMax official website at tenmax.io.